Medium

“2017 to Today: Props Project History, Reg A+ to Partner Integrations”

October 15, 2020

My client Props Project had brought me on the team to help them start up their larger marketing and comms needs. The project had been in existence for three years but had be prioritizing building out their services and doing direct bizdev work. As one of the first pieces of content we released as we geared up for a larger marketing strategy focusing around brand awareness and equity, I wrote up this blog post to showcase what they had accomplished up to date in order to kick-off a years of robust roadmap launches and marketing activations. READ THE ARTICLE

Medium

“Moving on From ShapeShift”

April 23, 2019

This particular piece was written on my Medium blog as a way to announce my departure from ShapeShift, a company that I spent close to 5 years with directing marketing and communication efforts. I was positioned as a more narrative-driven piece, focused on showcasing the idea of “transitions”, thanking my company and team for the experience, and announcing my larger departure from the vertical ecosystem I had made my profile within. READ THE ARTICLE

Medium

“Could Storytelling End a Crypto Winter?”

March 20, 2019

As the crypto industry began to leave a two year bull market rush to a more downward leaning trajectory, many companies that had experienced hyper-growth during this period began to come to terms with an inevitable bear market period. As panic began to take hold and most fintech-focused companies began to suffer, I wrote this think piece to be distributed on our company blog in order to help rally the troops to push through the times ahead. It was positioned not just for our customers and external stakeholders, but also for our employees and internal teams. READ THE ARTICLE

Medium

“7 Ways I’ve Learned to Find My Self-Worth (Again)”

March 17, 2019

As a professional who has had the pleasure and privilege of experiencing amazing mentor guidance, executive training and counseling, and peer discussion group support, I always found a common theme within every person that has been a part of this journey: seeking self-worth and overcoming imposter syndrome is a constant battle. With that, I wrote a piece to help guide others on how to work through those times based on my own experiences. READ THE ARTICLE

In late 2018 as the cryptocurrency industry began to feel the downturn of the bear market, ShapeShift’s leadership team faced one of the hardest growth moments of our 3-year history: the need for a “reduction in force”. As the communication led for the company, I handled all internal and external communication needs and thus began to focus our team on how we would go ahead communicating this event not just to our customers and external stakeholders, but also to our staff, both remaining and exiting. I ghost wrote this article for our CEO, presenting the skeleton of structure and main copy. READ THE ARTICLE